A post on Twitter by a user shows an image allegedly of the official Chicago Police Department Twitter account. Shown in the image is a picture of Derek Chauvin and the words "We are all Derek Chauvin."
The image was retweeted or like to the tune of 100's of thousands. The image is clearly photoshopped because the font is different from the standard Twitter font, although there are ways to change font now on Twitter. However, the Chicago Police Department immediately denied the tweet was theirs and reported the twitter to Twitter for a Terms of Service Violation.
Several news services reported on the tweet including the Chicago-based, CWBChicago.com via their Twitter feed @CWBChicago. The conducted research attempting to determine if in fact the tweet had been posted by the Chicago Police Department and were unable to find any post that would link to the alleged post. Reuters News conducted an exhaustive search and determined the post to be "False. There is no evidence to suggest the Chicago Police Department tweeted in support of
Chauvin. The department said it had reported a social media post that suggested it had sent such a tweet." reported Reuters.
The website SNOPES.com determined the tweet was fact and they posted about it on their Twitter account. Yet despite numerous news sources determining the tweet was false and the Chicago Police Department reporting the fact tweet to Twitter for the Terms of Service Violation, CPD tweeted this image on their appeal to Twitter.
The result was that Twitter didn't remove the tweet because it didn't violate the terms of service. But according to Twitter's Impersonation policy. "Impersonation is a violation of the Twitter Rules. Twitter accounts that pose as another person, brand, or organization in a confusing or deceptive manner may be permanently suspended under Twitter’s impersonation policy." Twitter's rules are defined here.
Two specific areas in the rules seem to be clearly a violation of the user by posting this tweet under the following sections.
- Impersonation: You may not impersonate individuals, groups, or organizations in a manner that is intended to or does mislead, confuse, or deceive others.
- Synthetic and manipulated media: You may not deceptively share synthetic or manipulated media that are likely to cause harm. In addition, we may label Tweets containing synthetic and manipulated media to help people understand their authenticity and to provide additional context.
You can utilize Hootsuite to conduct searches based upon your agency name to identify reputation issues as they arise. You can utilize the search to monitor what people are saying based on keywords, hashtags, locations, and even specific users.Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or related relevant topics. To set google alerts up go to the Google Alerts page and type a keyword or phrase in the search box.Social-Searcher is an excellent tool you can use to monitor what people are saying about your organization across multiple platforms. You can also sign up for a free account and get email notifications on new posts. There is also basic analytics which helps to refine searches by providing your other hashtags that are used to identify your organization.
If you are not monitoring your social media platforms you need to, using multiple operands in the search tool. Include names of your leadership, variations on your agency name. Not monitoring your social media platforms for comments, dis-information, and outright false information puts your organizations at a disadvantage. Identifying quickly when erroneous information is posted allows your organization the opportunity to address those posts, demand corrections or removal from the platforms.
In addition, become knowledgeable about the Terms of Service for the platforms that you utilize.
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